WHAT WE BUILD

Everything it takes to build
an Event IP.

You don’t need to know where to begin. That’s where we come in.

01

IP Strategy &
Conceptualization

We help you answer the most important questions
before anything gets built.

What should the IP be?Who should it serve?What category should it own?What makes it different?What should the format look like?What is the long-term opportunity?Can it scale?Can it generate revenue?

We turn an idea into a proposition.

02

Naming & Brand
Identity

An IP needs an identity people can recognize. We develop:

NamingTaglinesBrand positioningBrand storyLogoVisual identityBrand architectureBrand guidelinesCommunication language

We give the IP a face, a voice and a personality.

03

Event Architecture

We design the experience around the IP.

Event formatAgenda architectureSessionsTracksExperiencesAudience journeysSpeaker architectureNetworking formatsSignature propertiesAwardsExhibitionsInteractive experiences

Because an IP needs its own signature.

04

Audience & Community
Building

An event without an audience is just a venue with
chairs. We help build the people who make the IP valuable.

Audience strategyCommunity strategyCXO networksIndustry communitiesDelegate acquisitionMembership modelsCommunity partnershipsAmbassador programs

We don’t just fill seats. We build audiences.

05

Marketing & Go-To-
Market

Great IPs need great stories. We build the marketing engine.

Launch strategyDigital marketingSocial mediaContent strategyEmail marketingPRInfluencer/community marketingMedia partnershipsPerformance campaignsOrganic growth

We create demand around the IP.

06

Sponsorship &
Monetization

An IP should be commercially viable. We help
create:

Sponsorship architecturePartnership modelsBrand integrationsExhibition modelsRevenue opportunitiesDelegate monetizationMembership modelsStrategic partnerships

We turn attention into an asset.

07

Event Production &
Execution

And yes, we execute. But execution is only one part
of what we do.

From venue and production to technology, vendors, logistics and on-ground experience, we bring the IP to life.

Strategy creates the IP. Execution brings it alive.

08

IP Growth & Expansion

What happens after the first edition? That’s where
the real opportunity begins. We help explore:

New citiesNew countriesRegional editionsVertical extensionsAwardsPodcastsCommunitiesResearch reportsDigital propertiesExecutive roundtablesMembership programs

One IP can become an ecosystem.

Bring us the idea. We'll
build the IP.

Bring us the idea. We'll build the IP.